National Women's History Museum (NWHM)
After pitching consulting work for National Women's History Museum, I was brought onto the Edelman team to assist with content creation, video creation and content/creative strategy. Over the course of 6 months, we transformed the NWHM content and channels, boosted engagement rates, successfully participated in a Twitter Chat, and performed live coverage, as well as video production, at the 2017 Women Making History Awards.
WOMEN MAKING HISTORY AWARDS 2017
At the Women Making History Awards 2017, our team provided strategic support leading up to the event, during the event, and content post event. We helped our client bring together big Democratic and Republican names to advance their mission: building a permanent museum dedicated to Women’s History on the National Mall. We coordinated to develop the program, assist with all event logistics, secure coverage, attract media attendees, staff the event, and coordinate content capture onsite – including photography, b-roll and video, live-tweeting, and an Instagram Influencer program. During the event, I was in charge of live tweeting, photography as a part of that, and video production, as well as interviewing attendees. I also created the social video, post-event, using b-roll and interviews shot by a hired videographer.
The event raised $250,000 for the Museum and garnered high praise from the Museum’s Chair of the Board, Susan Whiting, who said “Just wow. For those who aren't as close to the communication and PR world, this is a home run.”
Upworthy international women’s day twitter chat
A month into the account, Upworthy reached out to us to participate in their International Women's Day Twitter Chat. The Twitter chat was co-sponsored by the Rockefeller Foundation in support of their 100x25 initiative, which is working toward the goal of 100 female CEOs of Fortune 500 companies by 2025. I, along with 2 of my colleagues, created the answers for NWHM and reached an audience of around 70,000 people. We increased engagements by 65% and gained 15 new followers from the hour-long Twitter Chat.
Social content
Over the course of 6 months, I, along with 2 of my colleagues, created 200+ pieces of content. Here are some highlights.