SHRM
Asha by ADM
During the summer of 2012, I interned with Asha by ADM, a high-end jewelry company, now based in Greenwich, CT. Throughout the summer, I worked with the founder and CEO Ashley Dodgen-McCormick and now full time blogger, Kat Tanita, who ran the company’s PR. As a small team, we all pitched in with everything, from design to media outreach, while my focus was in PR and Media.
Rockwell Collins
Leading up to the news that Rockwell Collins was acquiring B/E Aerospace, Rockwell Collins came to Edelman to create a new strategy for the combined companies that still was true to the historic company. I was brought in to lead the content strategy, Instagram strategy, copywriting and assisting the art direction for the company.
SC Johnson
Launched and managed SC Johnson's first digital corporate presence via Facebook to establish the company's social media brand as well as build awareness of their commitment to become the most globally trusted consumer packaged goods (CPG) company.
Crisis Work
After success with one all-hands on deck crisis, the Crisis Team for Edelman (HQ’ed in DC) asked me to be a liaison on there team. Because of this, I was able to help in over 8 crisis scenarios from global crises to small company crises. Client names have been removed due to the nature of crisis work. The photos below do not represent actual clients.
National Women's History Museum (NWHM)
After pitching consulting work for National Women's History Museum, I was brought onto the Edelman team to assist with content creation, video creation and content/creative strategy. Over the course of 6 months, we transformed the NWHM content and channels, boosted engagement rates, successfully participated in a Twitter Chat, and performed live coverage, as well as video production, at the 2017 Women Making History Awards.
Columbia University
During my time at Columbia University, I had the privilege to work across the campus on marketing and communications and partnered closely with Columbia Dining and Columbia Events.
HPE
In November 2015, HP split into two companies and as a part of the HPE-Edelman team, I was brought on for content creation and community management. I quickly became a part of the core team and spent two years working on editorial strategy, content creation, HPE partnerships, global client relationships, various launches, events, and more. We transformed the HPE brand into a recognizable IT name, a leader and a constant innovator in both tech and social marketing.