Crisis Work
After success with one all-hands on deck crisis, the Crisis Team for Edelman (HQ’ed in DC) asked me to be a liaison on there team. Because of this, I was able to help in over 8 crisis scenarios from global crises to small company crises. Client names have been removed due to the nature of crisis work. The photos below do not represent actual clients.
Social Media strategy & media war room
In the moments following the breaking news of a major crisis for one of our clients, I was brought on by the crisis team initially to help with the social media strategy and crisis community management. After working on and evolving the social media strategy, I was pulled on to be a part of the client onsite team working on the media team. I worked onsite alongside clients to quickly answer all media inquiries, strategize for preemptive media hits, and various other immediate media strategizing needs.
ongoing crisis prep
Working directly with the Crisis team, I volunteered (and was continually pulled in) to help with communications around a financial institution that was in a rebranding effort. From ongoing monitoring to social media strategy to website content work, I was able to assist the core team in both prep work in case of crisis and actual crisis work.
Monitoring
When I first started at Edelman, I volunteered to work on monitoring for an auto industry-based crisis. After around 2 months of continual work with the client and client team, I was pulled on to assist with long-term strategy, regarding both monitoring and digital communications. In the beginning, I was working 4am mornings, as well as the occasional weekend night and eventually moved to training new team members and working with the Edelman-side team leaders to plan the best strategies for both planned monitoring and urgent crisis work.
Crisis website creation
The Crisis team pulled me on a client to act as the Content Lead in the creation of a Crisis Website in case it needed to be used. As it was a preemptive website, I had to work under a lot of assumptions with the page having to be ready at the drop of the hat. I worked with multiple offices, teams, and lawyers to create a website that fulfilled the needs of the overall company, the individual groups involved, and legal, as well as continuing the company branding and their voice & tone.
Community management war room & responsive social media
Working as a part of a 6 core-member team, I led the community management and responsive social media for a client that had released a Facebook contest to win plane tickets to anywhere in the US. As expected, this contest drew in many entries, questions on social media, harassment, and more and in order to responsively deal with the social implications, I was a part of a war room team for around 2 months, working non-stop to ensure the community was being managed, questions answered, bullying dealt with, and more.