Wells Fargo
Edelman Team of the Year, 2017
Paid Ads on Outbrain
A longstanding and broad Edelman client, I was brought onto a specific workstream to lead content strategy and copywriting for a series of paid ads. Working within a tight deadline and even tighter restrictions, I teamed up with the Art Director to come up with short, quippy ads that spoke to the desired audience. The client loved the work and after they performed well, asked us to create more ads directing to the same page.